A ‘House’ Call On Marketers


We’ve all seen FOX’s campaign of simply assigning adjectives to all their advertising preceded by the word “SO.”  I recently caught one of these strange word jumbles for House’s finale season. You know the ones: They hit us with their case of why this will be the most shocking House episode yet and then an explosion of words hits the screen before:

BUT this time before the dust settled on this graphic, I snagged a pic of the text explosion and discovered this nonsense:

What the hell is this?

It looks like somebody took some basic marketing copy about House and blasted it across the screen at us in various font sizes.

Wouldn’t even talk to his patients if he could get away with it. Dealing with his own constant physical pain, he uses a cane that seems to punctuate his acerbic, brutally honest demeanor. While his behavior can border on…

The text quickly flashes from chunk-of-text to the next.  Keep in mind this all happened in the span of about 3 seconds. This was on the screen .5 seconds later:

…and flawless instincts afford him a great deal of respect. An infectious disease specialist, he thrives on the challenge of solving medical puzzles in order to save lives.

What scares me is the thought that this sort of stealth, subliminal message blasting might actually work. It bothers me to think we all might be absorbing this mini PR blitz too fast to even realize we saw it and then setting a subconscious reminder to catch the drama later.


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